4+ years of designing dope shit
I am a Product Designer, based in Almaty, Kazakhstan. I design dope shit for people to simplify their life and solve business problems, increase user involvement and earn shit load of money for businesses. I also do a lot of stuff.
Brands I helped and products designed
Companies I worked at
About
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2. Simplifying User Flows and Interfaces
To address these challenges, we redesigned the system from the ground up — focusing on scalability, usability, and faster product iteration.
Collaborating closely with frontend and backend teams, we optimized the logic behind key interactions — hiding redundant elements and surfacing only what users needed at each step. After several rounds of user research and usability testing, we refined the flows to make the UI more intuitive, efficient, and visually clear.
We developed a new design library with custom, platform-independent components to replace outdated native OS elements. This allowed for a consistent and adaptive interface across all devices and operating systems. The transition to PWA technology further supported this flexibility.
3. Improving Agility with PWA Technology
1. Building a Scalable Design System
Migrating to Progressive Web App (PWA) technology reduced time-to-market by allowing updates and UI adjustments to be deployed instantly — without waiting for App Store or Google Play releases. This approach ensured faster iteration and a smoother user experience across platforms.
Solution
My works
In Kazakhstan's market
VTB Bank Kazakhstan is part of VTB International Financial Group — one of the largest banking networks in the CIS. Operating in the country for over 16 years, the bank serves both retail and business clients through 12 regional branches and a steadily expanding digital ecosystem.
16 yrs
Monthly active users
≈ 200K
Regional branches
12
Renovating a major Russian bank for Kazakhstan’s fintech landscape
Jira, Notion
Pixelmator
Spline
Adobe (Illustrator, Photoshop, ME, AE)
Sept 2024 - Jun 2025 (9 Months)
Duration
Figma
Tools
Motion Design & Illustrations
Prototyping
System Design
Design strategy
User research
My goal
Redesigning the online banking experience to align with Kazakhstan’s evolving digital market. The goal was to increase user adoption by improving key financial flows - including deposits, transfers, currency exchange, and account onboarding - through data-driven design, user research, and iterative testing.
Objective